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DAEM is a premium watch company based in New York City. The name DAEM is an anagram for “made.” It reflects our unique collaborations with leading fashion, luxury, and streetwear designers to bring our watches to life. We build with and for our community, with eclectic influences and interests ranging from hip-hop to architecture and fashion to sports. Each watch is handcrafted with premium components: Swiss movements, Italian leather straps, and sapphire crystal glass.

 DAEM Sterling watch on art cutting table 

DESIGN

DAEM draws on the bold, diverse, risk-taking elements around us. Our designs reflect distinctive vintage lines and structures with Breguet-inspired second hands displayed through a fresh lens of sapphire crystal glass. We use only the highest quality materials for our watches including marine grade 316L stainless steel casing, forming strong foundations built to last.

 

Busy New York City street

MOVEMENT

The lifeblood of DAEM is our community and its movement. Day and night, activity hums through our surroundings. Some end the day at sunrise just as others start their day. Train cars arrive, empty, fill and leave the station in seconds. This movement powers us each and every day. 

Man in blue coat on sunset rooftop wearing DAEM watch

CHARACTER

Above all else, DAEM prides itself on its character - shaped by endless diversity, innovative creativity, determination, color, and grit. For each, the journey can be challenging and winding. But for every challenge or adventure, a new day brings new resilience. DAEM is a celebration of that character, community, and the human spirit. Come alive.
 
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