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BRAND

DAEM is a premium watch company based in Brooklyn. The name DAEM is an anagram for “made.” It reflects our unique collaborations with leading fashion, luxury, and streetwear designers to bring our watches to life. We build with and for our community, with eclectic influences and interests ranging from hip-hop to architecture and fashion to sports. We design every watch from scratch, and every design has a story. 

 DAEM Sterling x Black watch 

DESIGN

DAEM draws on the bold, diverse, risk-taking elements around us. Our designs reflect human stories, formed into an original, distinctive aesthetic. Each watch is handcrafted with premium components: Swiss movements, Italian leather straps, sapphire crystal glass, and marine grade 316L stainless steel casing, forming strong foundations built to last.

 

New York City traffic view

MOVEMENT

The lifeblood of DAEM is our community and its movement. Day and night, activity hums through our surroundings. Some end the day at sunrise just as others start their day. This movement powers us each and every day. 

 

Men wearing DAEM watches

CHARACTER

Above all else, DAEM prides itself on its character - shaped by innovative creativity, determination, color, and grit. For each, the journey can be challenging and winding. But for every challenge or adventure, a new day brings new resilience. DAEM is a celebration of that character, community, and the human spirit. 
 
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