New York is often shown from above - and the views are incredible. 

New York City midtown aerial view

Some of the historic architecture inspired our watch designs. Like the Flatiron Building - one of the city's first skyscrapers, built in 1902.

New York City Flatiron building

But to tap into the true essence of DAEM and what makes it special, you have to take it down... to the street level.


Pockets of Solitude

Downtown New York empty city street

There's a certain beauty in finding quiet in busy areas. 

Man texting while sitting on stoop

It's a tension we love and try to capture in our own designs: space within density, silence surrounded by sounds.


There's Beauty All Around Us

Washington Square Park at sunset

Sometimes things look even more beautiful up close. 

Woman in Dumbo looking at Brooklyn Bridge in snow

And it's incredible how the setting can change the way an object is perceived. 


Find Those Pops of Color

Graffiti on walls near fire hydrant

We're always amazed at how much color there is in the world, when you're looking for it. 

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