New York is often shown from above - and the views are incredible.
Some of the historic architecture inspired our watch designs. Like the Flatiron Building - one of the city's first skyscrapers, built in 1902.
But to tap into the true essence of DAEM and what makes it special, you have to take it down... to the street level.
Pockets of Solitude
There's a certain beauty in finding quiet in busy areas.
It's a tension we love and try to capture in our own designs: space within density, silence surrounded by sounds.
There's Beauty All Around Us
Sometimes things look even more beautiful up close.
And it's incredible how the setting can change the way an object is perceived.
Find Those Pops of Color
We're always amazed at how much color there is in the world, when you're looking for it.